Google Opens 3rd Party Ad Networks To All AdSense Publishers

Mar 17, 2010 - 8:08 am 5 by
Filed Under Google AdSense

Last night, Google announced they are opening up the "Google-certified ad networks" to all AdSense publishers. The Google-certified ad networks are 3rd party advertising networks that are thrown into the bidding war with your AdSense powered ads.

Google initially tested this back in September 2009 and in October publishers began thinking that it lowered their revenue with Google. So some publishers decided to block these ads. Google then came out and told publishers not to block them because it was only a limited test and the lower earnings likely had nothing to do with the 3rd party network.

Now, it is available to all publishers, so publishers can test it better. As Google notes, you have control over it in the ad review center. So give it a try and if it doesn't work for you, kill it.

Forum discussion at DigitalPoint Forums.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Daily Search Forum Recap: March 16, 2010