Creating Internal Link Structure After Google Indexes Your Site

Feb 3, 2010 • 8:44 am | comments (10) by twitter Google+ | Filed Under Google Search Engine Optimization

A WebmasterWorld thread has an interesting discussion started by senior member, Wheel. In short, he is expanding one of his sites from 21 pages to about 5,000 pages. He wants to take the approach of letting Google index the site and then use Google and the site command to figure out which pages he should then go back into and internally link to.

Let me explain what I think he is trying to accomplish here.

(1) He launches the new web site and waits for Google to index most of it. (2) He uses the site command with keywords, i.e. [ keyword+here] (3) The pages that come up, he will then look into and try to boost by having other internal pages link to them with the keyword phrases in or around the anchor text

He explained why he is going about this, in a way that seems somewhat backwards to most SEOs. He said:

Because I've got so much content it's hard for me to sort through it to give myself internal links. My intention is to let the content get indexed first. Then I'm going to search my site using Google for the juicy terms I want to rank for, and order them by whatever Google feels is order of relevance.

Then I'll take a few of those top ranking pages for the term, find the term on those pages, and link to another page on my site that I want to rank for that term. Maybe even link to the homepage in some instances.

It is an interesting method, something I am eager to see how it works. To be honest, most SEOs deal with this already when taking on new clients that have existing sites. But it is still an interesting discussion.

Forum discussion at WebmasterWorld.

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Gennady Lager

02/03/2010 02:21 pm

This will work until Google does not index a page that is important to him and he wont be able to identify it using this method and wont ever have the opportunity to optimize for those terms on that page. Also, what is the time frame of cutoff of when he decides its time to go back in? Google updates its index often and the info will change often. What about other engines? This is not a bad method but I would not use this as the first thing I do. Instead, I would define the navigational hierarchy based on industry categories and keyword search volume. Then, once that method gets pages indexed (and it should index more this way), he should go ahead and use his method to identify any outliers to focus more pagerank towards them.


02/03/2010 03:15 pm

Kinda of like a pyramid affect. I like it.. I think it does have merit. All beit kinda slow if you ask me..

Michael Martinez

02/03/2010 05:23 pm

All he will accomplish is reinforcing weak search optimization. If he doesn't put the appropriate emphasis into his link structure to begin with, then emphasizing what the search engine ranks for him on the basis of a weak infrastructure will just make it weaker.


02/04/2010 04:59 am

This method seems to be good. But, as "Uri" said, could be slow. My suggestion is give the internal link at very first time itself for the juicy terms that you want to rank and wait for the Google results. If required you can do the changes that moment.

Jaan Kanellis

02/04/2010 01:10 pm

Wait shouldn't he know what his "juicy terms" are before he even pushes a site live to begin with?

No Name

02/04/2010 09:41 pm

I don't think he's wasting time. I think this is brilliant. Famous story man see's an archer in the woods, with his quiver of arrows empty, resting at tree. he sees hundreds of arrows embedded in the trees, perfect bulls eyes. "How did you hit every bulls eye" the man asks in amazement. The archer answered I Simply fired the arrows, then drew the bullseye around the arrows! Let Google choose draw the bulls eyes on the trees, then stick arrows(Relevant Keyword Links) into the trees! I look forward to seeing the results of Wheel's test. Please keep us informed.


02/05/2010 12:55 am

The only way to know if this is brilliant or not is to test it -- en route! Glenn


02/07/2010 09:20 pm

I've done that, though not with a 5000 page goal. There is a trick and catch to this. Simply put; any links he has to any of those pages before hand are going to rank higher, bottom line. Any internal links AT ALL, (unless balanced before hand like making the index page a sitemap to every page and none of those link together) there will be a curve. It is a place to start though. I wanted to mention that to any NOOBs reading because the method isn't here, just a mention of the principle. Keep it Str8!


01/12/2011 11:28 am

my site doesn't working in seo; how do i figure it out :((( My Site Link

Bizz Duniya

08/16/2011 12:56 pm

google new link structure has been modified see the news here

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