Creating Internal Link Structure After Google Indexes Your Site

Feb 3, 2010 • 8:44 am | comments (10) by | Filed Under Google Search Engine Optimization

A WebmasterWorld thread has an interesting discussion started by senior member, Wheel. In short, he is expanding one of his sites from 21 pages to about 5,000 pages. He wants to take the approach of letting Google index the site and then use Google and the site command to figure out which pages he should then go back into and internally link to.

Let me explain what I think he is trying to accomplish here.

(1) He launches the new web site and waits for Google to index most of it. (2) He uses the site command with keywords, i.e. [ keyword+here] (3) The pages that come up, he will then look into and try to boost by having other internal pages link to them with the keyword phrases in or around the anchor text

He explained why he is going about this, in a way that seems somewhat backwards to most SEOs. He said:

Because I've got so much content it's hard for me to sort through it to give myself internal links. My intention is to let the content get indexed first. Then I'm going to search my site using Google for the juicy terms I want to rank for, and order them by whatever Google feels is order of relevance.

Then I'll take a few of those top ranking pages for the term, find the term on those pages, and link to another page on my site that I want to rank for that term. Maybe even link to the homepage in some instances.

It is an interesting method, something I am eager to see how it works. To be honest, most SEOs deal with this already when taking on new clients that have existing sites. But it is still an interesting discussion.

Forum discussion at WebmasterWorld.

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