SEO ≠ Search Engine Optimization, Rather Strategically Elevating Optimization

Jan 22, 2010 • 8:24 am | comments (5) by twitter Google+ | Filed Under Search Engine Industry News

Yesterday, the HuoMah blog uncovered a new person trying to trademark the term SEO. Yes, this was not the first person, see here for the other. I then wrote about it, with Danny Sullivan, at Search Engine Land.

It turns out that this guy is not looking to trademark the term SEO as Search Engine Optimization. Even though this guy's company is under the DBA of "Search Engine Partner." Instead, he is claiming that he coined the acronym SEO for the term Strategically Elevating Optimization back in September 23, 1996 with first commercial use on September 24, 1999.

So there you have it, from now on, when you say SEO you cannot think Search Engine Optimization. Instead, he wants you to think SEO means Strategically Elevating Optimization.

Either case, I doubt this guy will win a trademark on that term, but what do I know.

Forum discussion at Sphinn.

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01/22/2010 01:36 pm

Normally I'd be confident that he'd get thrown out on his ass, but, considering the Supreme Court's recent handing over of our democracy to big money ( ), my confidence in would-be obvious outcomes has been severely tested.

Bill Hartzer

01/22/2010 04:38 pm

It's interesting to note that is available.


01/22/2010 04:41 pm

I was worried that things are getting boring. This is a nice comical post in hopes for a nice weekend.

No Name

10/07/2010 02:53 pm

SEO i think will always mean search engine optimization unless this guy can get some huge press

Samantha Crew

06/25/2011 03:26 am

Absolutely Great! SEO has made an advent in the world of internet marketing and is here to stay for a long time.  Search engine optimization (SEO) is a completely different process and mindset than as Internet marketing, but equally as important. search engine optimization coral springs, florida | website design and development

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