SEO ≠ Search Engine Optimization, Rather Strategically Elevating Optimization

Jan 22, 2010 - 8:24 am 5 by
Filed Under Search News

Yesterday, the HuoMah blog uncovered a new person trying to trademark the term SEO. Yes, this was not the first person, see here for the other. I then wrote about it, with Danny Sullivan, at Search Engine Land.

It turns out that this guy is not looking to trademark the term SEO as Search Engine Optimization. Even though this guy's company is under the DBA of "Search Engine Partner." Instead, he is claiming that he coined the acronym SEO for the term Strategically Elevating Optimization back in September 23, 1996 with first commercial use on September 24, 1999.

So there you have it, from now on, when you say SEO you cannot think Search Engine Optimization. Instead, he wants you to think SEO means Strategically Elevating Optimization.

Either case, I doubt this guy will win a trademark on that term, but what do I know.

Forum discussion at Sphinn.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Google Search Engine Optimization

Google Locks Down Complaints Of Image Thumbnails Not Showing In Search

May 17, 2024 - 7:11 am
Previous Story: Google Increases Sitemaps Limit to 50,000 from 1,000