Yesterday, the HuoMah blog uncovered a new person trying to trademark the term SEO. Yes, this was not the first person, see here for the other. I then wrote about it, with Danny Sullivan, at Search Engine Land.
It turns out that this guy is not looking to trademark the term SEO as Search Engine Optimization. Even though this guy's company is under the DBA of "Search Engine Partner." Instead, he is claiming that he coined the acronym SEO for the term Strategically Elevating Optimization back in September 23, 1996 with first commercial use on September 24, 1999.
So there you have it, from now on, when you say SEO you cannot think Search Engine Optimization. Instead, he wants you to think SEO means Strategically Elevating Optimization.
Either case, I doubt this guy will win a trademark on that term, but what do I know.
Forum discussion at Sphinn.