Can You Optimize for Stop Words in Search Results?
A HighRankings Forum thread asks an interesting SEO question. The question is, can you optimize for stop words in Google or other search engines?
His particular example seems flawed, in that he is calling IT a stop word and it is stopping him for optimizing for the query [it companies]. However, when I search for [it companies] in Google, it does seem to figure out, IT here stands for information technology.
But in general, is there a need to optimize for stop words? Do we have more examples of cases? If so, can it be done?
Here is a poll:
Forum discussion at HighRankings Forum.
Update: See Jill's comment below for the issue this SEO has in the thread.
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rustybrick in Search Engine Optimization at December 30, 2009 8:39 AM
Comments (4)

Comments
In this context I just don't consider "IT" to be a stop word. Optimizing for stop words seems a bit redundant?? Just seems that you are taking away valuable optimize real estate.. :-)
I posted my thoughts on the subject a few weeks back as well..
http://www.saasaffiliates.com/blog/84/stop-words-search-engine-optimization/
Posted by uri at December 30, 2009 08:53