Google URL Search Results Snippets Showing Breadcrumb Navigation

Nov 18, 2009 - 8:20 am 3 by
Filed Under Google

Google announced that when a URL is too long, they might now replace the URL in the Google search results with a "site hierarchy display," or what appears to look more like a breadcrumb trail. Technically, Google analyzes a site's breadcrumb trail and shows this instead for a "small percentage of search results."

I personally cannot trigger it yet, but many are now seeing it. Here is one example:

Google Breadcrumb Snippet

Google actually has been testing this since August. We have reports of this at Search Engine Land, RedCardinal.ie and Rob Hammond.

Forum discussion at Cre8asite Forums and WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 16, 2026

Jul 16, 2026 - 10:00 am
Google Search Engine Optimization

Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content

Jul 16, 2026 - 7:55 am
Apple Intelligence

Apple Maps Ads Bans Home Service Businesses With Updated Terms

Jul 16, 2026 - 7:51 am
Google Ads

Google Ads Performance Max Product Reporting Now Uses All Networks

Jul 16, 2026 - 7:41 am
Google Ads

Google Manufacturer Center Removed Manual Update Or Add Products

Jul 16, 2026 - 7:31 am
Google Updates

Google: You're Better Off Without Lastmod Dates When They Are Incorrect

Jul 16, 2026 - 7:21 am
 
Previous Story: Google Poland: Scam Ads in Polish AdWords