AdSense Clicks & Earnings Drop Since Google Added "Certified Ad Networks"?

Oct 22, 2009 • 8:55 am | comments (4) by twitter Google+ | Filed Under Google AdSense

A WebmasterWorld thread has several publishers complaining that ever since Google went live with the certified 3rd party ad networks to expand the inventory, publisher's earnings and clicks have dropped drastically.

Of course, most people who voice their opinions are likely to complain, which is why I want to run an anonymous poll. Have you noticed your October earnings drop from previous months. Do note, this new network came in about mid-September, so keep that in mind when reviewing your earnings and taking the poll.

Some publishers have already blocked the certified 3rd party ad networks from showing on their sites - will you?

Forum discussion at WebmasterWorld.

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Tony Lawrence

10/22/2009 03:42 pm

If blocking Certified 3rd parties will bring earnings back up, of course I'm going to block them!


10/22/2009 03:50 pm

I've seen a nice rise in earnings since the change. Can't say for sure that it's attributed directly to it, but I can't complain!

Ross James

10/25/2009 01:51 am

Commoditization with higher values...? At a recent OMMA Behavioral conference [ OMMA AdNets - Los Angeles ] Rich Frankel, president of Rocket Fuel [ Campaigns run better on Rocket Fuel™ ] says that ad exchanges, in trading ad inventory and selling to the highest bidder, are looking for efficiency &commoditization. "A huge challenge for the Internet for 2009 is understanding the value of the commodity," he says. Frankel argues that the exchanges may be adding some value in marginally increasing CPMs [and are said to be generally lifting prices for display Ads] for publishers and [are certainly] helping the buyer bid efficiently, but the core problem is in discovering the actual value of the impression that is coursing through the system. Full story ... Cheers!

No Name

12/05/2009 09:49 am

I experienced a slight decrease in October, and then an increase in November.

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