Ready Or Not: Google Dropping Old AdWords Interface For New

Aug 4, 2009 • 8:59 am | comments (5) by twitter Google+ | Filed Under Google AdWords

Google has taken the new AdWords interface out of beta and now advertisers are being forced into the new interface, even though some don't want it.

A WebmasterWorld thread has one member who seems to not have the option to go back to the old interface after receiving an email from Google that says he will be switched any day now. The email read:

We're writing to let you know that your AdWords account (Customer Id: xx) will be upgraded to the new AdWords interface within the next few business days. After that time, you'll no longer be able to switch back to the previous AdWords interface to manage your campaigns. The new interface doesn't change how ads run, so bidding, ranking, Quality Score, and the rest of ad serving will remain the same after the upgrade...

One forum member suggested that this user try to force Google to give him the old interface by trying this URL and if that doesn't work, then go complain to your AdWords representative. There is actually a long and old thread that is an open plea to keep the old interface available, simply because some people like it better. When we polled our readers, 56% disliked the new interface.

Google has been testing this new interface since November 2008, then expanded the test in March 2009, then again in early April and late April and a bigger push in June. So this has been out there for a while, but many simply don't want it.

Forum discussion at WebmasterWorld.

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08/04/2009 01:13 pm

I have not been forced to use it yet. I still have the option to use the old one.

Barry Schwartz

08/04/2009 01:24 pm

Yup, only some are being forced right now.


08/05/2009 11:12 am

I also haven't been asked by Google to switch to the new interface. I am pretty comfortable with the one I ahve now. The sam thing happened to Facebook, where most of the members didn't like the its makeover.

No Name

08/18/2009 12:47 am

Forced into it today and the new interface will not function properly, have to scroll 5000 pixels to the right (every page view) to see campaign data because the campaign alert message is stacked to the left of it. (A simple <BR> after that message would fix this!!!) The JavaScript running in the background also makes navigating the site slow and choppy.


08/19/2009 11:59 am

What percentage of those who don't like it absolutely despise it?

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