CNET Calls Link Exchanges Poor Man SEO
Link exchanges: The poor man's SEO from CNET discusses the pros and cons of link exchanges. The article isn't bad, overall.
What I personally find funny is that CNET quoted Evan Duffield after Evan emailed CNET with a link exchange request. Evan got a lot more than a simple link exchange, he got a whole article with clean links to his sites on the News.com domain.
Anyway, the article is being discussed at WebmasterWorld now, so if you are somewhat new to the SEO space, you should read the article and see the discussion at WebmasterWorld.
Forum discussion at WebmasterWorld
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rustybrick in Link Building at July 15, 2009 8:42 AM
Comments (1)

Comments
But he didn't get the high TBPR link he might have been hoping for (from a hobbyist site -- the email CNET received was sent by accident). People who do this kind of link building don't stop to think about where the link will actually be placed when a site with a high TBPR value on the home page decides to provide the link.
This is one of the least efficient methods for building links.
Posted by Michael Martinez at July 15, 2009 13:15