How Long Do Old Links Last In SEO?

May 11, 2009 • 8:02 am | comments (4) by twitter Google+ | Filed Under Link Building Tips & SEO

A WebmasterWorld thread asks how long does a link pass link juice after the link was removed from the web page? For example, a web page has a link to your page and then that link is either removed or the page or site goes down, how long will the search engine consider that link a vote of confidence for your page?

I think the obvious answer is as soon as the search crawler notices the link is gone, communicates that to the index and the index updates to correct the link popularity factors for that page. Not every search engine is quick to do that. I know that in the past, Yahoo was incredibly slow to devalue links that were dropped. Google is typically faster.

What do you think?

Forum discussion at WebmasterWorld.

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05/11/2009 09:38 pm

I'm with you Barry... once it's crawled again it is likely that the juice get's turned off - although it might not be crawl/cache data but actual re-indexation of the page... Have never tested that one tho...

No Name

05/12/2009 04:12 am

I've had links disappear and reappear. I try to share as many link trades as I can!!

Tom Justa

05/12/2009 12:08 pm

Yeah even I also agree with Barry. As soon as the search engine spider sees the link to be disappear the juice of that link will gone away.


05/12/2009 05:10 pm

I sort of disagree.. PR no.. But who cares about that.. Rankings seem to stick around for a long time from super powerful links ;) used to be an old trick buyin loads of links just for a month

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