How Long Do Old Links Last In SEO?

May 11, 2009 - 8:02 am 4 by
Filed Under Link Building

A WebmasterWorld thread asks how long does a link pass link juice after the link was removed from the web page? For example, a web page has a link to your page and then that link is either removed or the page or site goes down, how long will the search engine consider that link a vote of confidence for your page?

I think the obvious answer is as soon as the search crawler notices the link is gone, communicates that to the index and the index updates to correct the link popularity factors for that page. Not every search engine is quick to do that. I know that in the past, Yahoo was incredibly slow to devalue links that were dropped. Google is typically faster.

What do you think?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Google Ads

Google Ads Sponsored Results Label Alignment Is Off (Sometimes)

Sep 11, 2026 - 7:31 am
Previous Story: Click Forensics's Software Promises Conversion Predictions