70% Of Google AdSense Publisher Report Lower Earnings in January '09

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February 20, 2009

70% Of Google AdSense Publisher Report Lower Earnings in January '09

Earlier this month, we polled Google AdSense publishers, asking how their earnings from Google is working out in this recession. After receiving about a 120 responses, I thought I share the results with you.

About 70% said they are earning less these days, whereas 22% said their earnings are the same and 8% said their earnings have increased.

Here is the break down:

:: Earnings Have Dropped said 82 respondents or 68.91%
:: Earnings Remain The Same said 27 respondents or 22.69%
:: Earnings Have Increased said 10 respondents or 8.4%

Yes, this recession is likely cutting AdWords budgets, impacting both publishers and Google.

Forum discussion continued at WebmasterWorld.

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posted rustybrick in Google AdSense at February 20, 2009 9:11 AM Comments (5)

Comments

Thank you for sharing the results. I must agree. My earnings have dropped too.

Posted by Jens at February 20, 2009 09:24

Our January earnings were down significantly, but February has made a nice recovery. Personally, I chalk it up to a combination of seasonality (advertisers just establishing 09 budgets) and a lot of uncertainty in the economy. Advertisers are probably very unsure of what their marketing budgets should be.

Posted by Pete at February 20, 2009 09:31

January was awful for us but February is back to normal thankfully, probably slightly higher when you factor in this month is a few days shorter than most. I'm chalking it up to a seasonal dip.

Posted by Mike at February 20, 2009 10:21

My ad impression are up 400% CTR it at 5%, however the earning have almost ground to a halt. I’m glad that I do not rely on this as a revenue stream.

Posted by Rob Abdul at February 21, 2009 07:57

My CTR is also down and pay per click earning is also downside at this time

Posted by Tushar Padsumbiya at March 19, 2009 02:08