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February 11, 2009

Alexa Updates Numbers: Should We Care?

Back in "the day," Alexa was a very talked about tool for checking the traffic data for a third party site. These days, people know to take Alexa's data with a grain of salt. Alexa data can be easily spoofed and tampered with, at least - that is what I am told, so just be careful when using it.

That being said, DigitalPoint Forums has a large discussion on Alexa. They claim it has just updated their numbers.

Scanning the thread, it seems like most webmasters are happy with the new results. One said:

Both of my sites had a massive 1000% change as of the Alexa update.

Again, be careful when using this data.

Forum discussion at DigitalPoint Forums.



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posted rustybrick in Other Search Engines at February 11, 2009 9:06 AM Comments (3)

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Comments

Alexa just started using ISP data in addition to their toolbar data (which is what was so easy to tamper/spoof).

 

Posted by Pete Prestipino at February 11, 2009 09:33

Yes, we SHOULD care because this is the new Alexa algorithm, remember? We have to watch it and evaluate it and see if its data is any better than before.

 

Posted by Michael Martinez at February 11, 2009 11:39

Alexa data is worthless IMO, with so many better ways of gathering stats who in there right mind would use Alexa data to analyse a website?

 

Posted by Barrie Adams at February 12, 2009 06:26

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