Google AdWords Requiring One Domain Per Ad Group?

Jan 25, 2009 • 2:26 am | comments (4) by twitter Google+ | Filed Under Google AdWords

A pulled WebmasterWorld thread has reports from some advertisers that Google is sending out notifications to them that they have changed their display URL policy again. This change is that you can have only one display URL domain in an ad group. So you can not have a display URL for and in the same ad group, according to this policy.

I have not seen confirmed reports of this email, but they are floating around the forums and blogs. Here is a copy of the email text:

In an effort to provide more relevant results and a higher quality experience for our users, we have made the decision to no longer allow multiple domains within a single ad group. Going forward, all display URLs within an ad group must be for the same top-level domain. Please note that this amendment to our policy applies to all advertisers, regardless of previous exceptions or acceptability of any campaigns. While we understand there are legitimate use-cases for multiple domains within one ad group, we ask that separate ad groups are created for any given domain.

For instructions on editing your display URL, please see

Please know that we will not be retroactively disapproving ads until the end of February. Please aim to make the changes before then.

The WebmasterWorld is on hold, likely due to a copy and paste of an email. But it might be activated soon and we can get more of an idea on the legitimacy of these reports.

Forum discussion at WebmasterWorld.

Update: We received confirmation that this will indeed be happening.

Update 2: On February 20, 2009, Google posted a blog post once again confirming this change and sharing that this will be going into affect the week of February 24, 2009.

Previous story: Daily Search Forum Recap: January 22, 2009


No Name

01/25/2009 08:38 am

what does this mean to ad groups containing more than one domain? will they choose the domain automatically or disable the group altogether?

Bonnie Schwartz

01/26/2009 01:01 pm

That is an annoying change and limits the ability to A/B test using /keyword and such in Display URL's. This change I do not like!


01/27/2009 02:10 pm

This means that we will have to create more ad groups to achieve the same results. More work for us but nothing you can do to change Google.


02/11/2009 09:06 am

Google doesn't see what's going very wrong for the moment: if you look on and look for f.e. Product x you will find entries in British Pounds (correct so far) but clicking on the product link, you're arriving on a US based website posting the product in US Dollars and British Pounds at HIGHER prices. Are they sleeping on the google quality headquarters ? European legislation and Google itself forbids this behaviour. Is already going on for months. I removed all my entries from the shopping list. Google has become old, is lacking the vigilance of an 20-year old chap and is having a nap every 6 hours if you're old you need more naps)

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