How to: Deoptimize Your Website

Dec 15, 2008 • 9:56 am | comments (5) by twitter | Filed Under SEO - Search Engine Optimization

If you had no regard for your website and wanted it to be penalized or not ranked well, what would you do to make that happen? A WebmasterWorld thread discusses the potential issues that may relate to penalties, and I've turned that discussion into a "what kind of tactics can get your site penalized?" (or "how do I deoptimize my website?")

You can cause problems by considering the following:

1. Have high and unnatural keyword densities 2. Overuse of meta tags 3. Repetitive use of keywords in navigation and linking 4. Removal of non-site external links from within a site (or by adding nofollow to all external links) 5. Having too many reciprocal links

But this is probably just the tip of the iceberg. What could you add to this list?

Forum discussion continues at WebmasterWorld.

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Barrie Adams

12/15/2008 05:22 pm

Submit to link farms or ten-a-penny directories, does much more damage than good. Interesting to hear that by adding no-follows on external links can harm a site, definately requires more research.


12/15/2008 05:58 pm

Cloaking your home page to show different content to spiders.


12/15/2008 06:01 pm

Submit loads of irrelevant content to article submission sites with inbound links to your home page.


12/15/2008 07:10 pm

Matt Cutts has said time and time again that nofollow will not get your site in any kind of trouble whatsoever, so is there anything you're basing that particular point on? Just curious more than anything else!

Barrie Adams

12/16/2008 10:21 am

Agree with Sam, was under the impression that no-follows helps to stop page rank leak, sounds like you're saying when you've had oubound links and then add nofollows to all of them, it may flag the site in some way?? Im now baffled.

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