Google Further Encourages Drunken Behavior, Lets Advertisers Bid on Alcohol

Dec 9, 2008 • 9:56 am | comments (4) by twitter | Filed Under Google AdWords

Disclaimer: Like the previous post on this subject matter, this is a title only that is intended to attract attention and nothing but. (In case you're wondering who the author of this post is, she likes social media and these are the types of headlines that raise your eyebrows. Am I wrong?)

We're learning that Google is leaning toward the left in terms of the kinds of ads they are now allowing: the Inside AdWords blog says that Google is now allowing the promotion of hard alcohol and liquor via Google AdWords.

That's not without clause, though. Google requires all advertisers to feature information about the liquor/alcohol.

To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.

The timing, naturally, is good for the holidays -- especially since it's almost New Years -- so if you're able to promote the brands of hard alcohol and liquor and can comply with Google's guidelines, you may want to focus your advertisements on the 2009 festivities.

Forum discussion continues at Search Engine Watch Forums.

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12/10/2008 11:45 am

I'm surprised to learn Google didn't already allow these kinds of phrases. Alcohol is perfectly legal to buy! If a new DVD is released that is rated R, and is advertised on sponsored listings, that's not naughty is it? Fair enough, you can 'abuse' alcohol, but still. Political correctness gone mad.


12/10/2008 12:34 pm

How much time we have to wait until firearms and nuclear materials ads are shown, both are legal too. There is good money on those terms ... Recession at its best.


12/10/2008 05:20 pm

Well was surprised today to find Google serving PPC ads for " free link exchange to improve page rank" can one be more discreet then that.


12/11/2008 03:30 pm

Well yeah, firearms would be OK too. Someone has to type 'firearms' into google before they're shown, but that's just like walking over to the gun magazine section of a newsagents and flicking through the classifieds at the back. No idea about nuclear materials... Doc Brown had to resort to dealing with Libyan terrorists for that plutonium didn't he...

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