I wouldn't say I'm surprised that Britney Spears was searched more often than Obama. Not surprised, just, I don't know, disappointed in a way. Know what I mean?

i don't think what was searched was that important but looking at the lists definitely shows the difference in users from all 3 something to look at when doing ppc for all three. shows who you should be writing the text for.

That is definitely interesting. It gives some insight into how the engines are being used and the type of individual who uses each of them. Yahoo (Entertainment minded), Ask (Information minded), and Google (Technology minded). This not only gives PPC insight but SEO targeting and which engines your site should try to get to the top of in order to target the right audience and get the best ROI.

Bill - I'd still argue that you should target Google for everything. Dually noted on the entertainment angle of Yahoo!, however.

Anyway, I find it interesting that the people who use Ask are searching specifically for other websites. Are we to assume that Ask is being used by people who have a lower comfort level and education with the internet? That information can be helpful.

Seriously, Britney? Can't believe Naruto only came 7th. Whats with Ask boring list, seems like most of their users are oblivious to the net, hehe

Britney Spears and nintendo wii? This is interesting!

Interesting that Paris didn't get a mention, nor did porn. Like really, a list of the most searched terms in a year and not one adult reference?

That is... curious.

Yes, it's curious not to see those keywords. Is this list filtered to exclude adult terms?

this is shocking that Britney is stood first in search...

In fact, as an employee of Yahoo!, Britney Spears has been our No. 1 search for the last 8 years running; effectively her entire career.

Our audience are extremely Entertainment minded, although in Australia that comes at no surprise as Yahoo!7 is tied with Channel 7 (TV), Pacific Magazines (Print) and Yahoo!7 (Online) under the holding company, Seven Media Group.

All content from all 3 mediums are generally displayed online first, as the hub of it all, giving us the perfect opportunity to be Entertainment-angled.

Ask users seem to be incredibly boring, and added to that I would have to agree with someone people here that they are either new to the online envrionment or are purely information based; mind you Ask used to be extremely popular before Google came on board so I have reservations about the users and their 'newness' to online.

Nonetheless, interesting.

Not surprising at all...