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The Online Marketing for Marketers blog has a goo blueprint that you should adhere to if you're looking for a successful search engine optimization campaign. Your blueprint should include:
* Defined goals * Keyword and competitive research * A content outline * Evaluation of technical issues * Offsite marketing
Then, you need to lay out the action plan. Who in the team is responsible for what?
Would you add or remove anything from this blueprint?
Forum discussion continues at Sphinn.
Comments:
Mark Anderson
10/29/2008 03:58 pm
Hey, thanks for the link but the HTML is a bit messed up, you're missing a quotation mark.
Barry Schwartz
10/29/2008 04:43 pm
Fixed, thanks.
Nick Stamoulis
10/29/2008 07:16 pm
I think this goes when tackling any sort of business. Doing your homework is a very big component in growing a business. It is important to look at every aspect and every angle so you are not blind sided with anything down the road.