How To Optimize for Something New and Unknown

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October 14, 2008

How To Optimize for Something New and Unknown

When faced with marketing a brand new product or idea, how do you optimize for keywords that nobody is searching for yet? Can you find other ways to present the product, such as focus on value proposition? Would social media help here?

SEO For the Unknown explores this interesting topic at Cre8asiteforums.

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posted cre8pc in Search Engine Optimization at October 14, 2008 2:02 PM Comments (4)

Comments

Interesting discussion. This is a classic example of how one learns to build a query space.

Posted by Michael Martinez at October 14, 2008 17:59

And well worth going there to see your inspirational input in that thread. Excellent work!

Posted by Kim Krause Berg at October 14, 2008 22:26

That is easy, user generated content. Your user base knows what is hot and popular, especially the way to describe it, more than you do...at first. Just make sure you give them this ability in an optimized structure. Once you realize the popularity of a keyword then you start creating some real pages around the topics.

Posted by Jaan Kanellis at October 14, 2008 22:50

I just recently went through this with a client. It was a service, not a product and the most popular keywords and phrases were not even close to what you would expect.

I reviewed their server logs and looked at their content to find the keywords that best fit their site and I have to admit, I was a bit surprised by the results. Overall, I increased their search engine rankings by 150% in the first month.

Posted by MJ at October 15, 2008 05:18

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