How To Optimize for Something New and Unknown

Oct 14, 2008 • 2:02 pm | comments (4) by twitter | Filed Under SEO - Search Engine Optimization
 

When faced with marketing a brand new product or idea, how do you optimize for keywords that nobody is searching for yet? Can you find other ways to present the product, such as focus on value proposition? Would social media help here?

SEO For the Unknown explores this interesting topic at Cre8asiteforums.

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Comments:

Michael Martinez

10/14/2008 09:59 pm

Interesting discussion. This is a classic example of how one learns to build a query space.

Kim Krause Berg

10/15/2008 02:26 am

And well worth going there to see your inspirational input in that thread. Excellent work!

Jaan Kanellis

10/15/2008 02:50 am

That is easy, user generated content. Your user base knows what is hot and popular, especially the way to describe it, more than you do...at first. Just make sure you give them this ability in an optimized structure. Once you realize the popularity of a keyword then you start creating some real pages around the topics.

MJ

10/15/2008 09:18 am

I just recently went through this with a client. It was a service, not a product and the most popular keywords and phrases were not even close to what you would expect. I reviewed their server logs and looked at their content to find the keywords that best fit their site and I have to admit, I was a bit surprised by the results. Overall, I increased their search engine rankings by 150% in the first month.

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