Google Says Private Registration Won't Hurt Your Search Rankings

Sep 5, 2008 • 10:10 am | comments (7) by twitter | Filed Under Other Google Topics

With the number of scammers who try to usurp ownership of domain increasing (I got 2 letters for 3 domains last week), it's a surprise that few people really take advantage of private registration for their domain names. However, many people don't know about WhoisGuard or Domains By Proxy and instead leave their domain names exposed with all identifying information intact. It's no wonder I even got a call yesterday about my domain name. In a way, it's nice to know when people are checking on you. In another way, it's something that can be easily abused.

The obvious SEO question still hasn't been addressed though. If you have a private registration, will your rankings be impacted?

According to JohnMu, it typically doesn't impact rankings, so you need not worry if you are already implementing it.

However, if you're a business, why would you hide your identifying information? What does that say about your company? What happens if your web site gets hacked and there's no obvious or working contact form on your site? It'll be hard to get reached by Google or someone else who stumbles upon your site in that case. Thus, while it's a hassle at times to have to worry about your identifying information, losing your rankings altogether due to intrusions can be a lot more costly to your business.

Also, JohnMu suggests that you list valid contact information in your domain. This is actually required by the ICANN, not by Google. I spent a good chunk of last night updating my new address in the 40something domains I own and it was a hassle, but at the end of the day, it's better to do this than risk losing your domain altogether.

Forum discussion continues at Google Groups.

Previous story: Where In The World Are My Search Clicks Coming From: Google's Geographic Report


No Name

09/05/2008 03:10 pm

Of course it wont :o

No Name

09/05/2008 03:37 pm

Having a valid contact information always helps to build one's credibility and reputation. When the time will come where we think beyond rankings. :-)

Browser News

09/06/2008 01:26 pm

NN, I usually go with protect anyway, no need spam ;) Thanks that there are companies liek ressellerclub, lotosus, namecheap, etc who offers that for free


09/07/2008 10:22 am

Hi, Even if domains by proxy would hurt my ranking a little, it would still be worth while doing private registration. With spam mail and domain hijack on the increase, you really cannot be too careful


09/07/2008 04:28 pm

I don't and have never used whois privacy or any similar products. I have quite a few times found I had forgotten to update whois information when i discard an email address or move. The only way I found out is when I looked at the whois information. Also if your domain is stolen it is hard to get the evidence needed to prove that you own it so companies like godaddy will not help if they have no proof.

Cortès Velazquez Alma G.

09/19/2008 03:14 am

The E-mail is a help big for activies in activies many in much to easy worko.


04/26/2012 02:52 am

I was #1 for a search phrase, a valuable search phrase.  I turned on private registration and within 3 weeks Google dropped me 25 spots.  yahoo and bing still held in at #1.

blog comments powered by Disqus