Google Slaps AdWords Advertisers Again Over Landing Page Quality Factors

Jul 10, 2008 • 7:33 am | comments (4) by twitter Google+ | Filed Under Google AdWords
 

I am hearing major reports of a major "smack down" on Google AdWords advertisers who have been hit with major spikes in their minimum bids at AdWords. The increase in minimum bids seem to branch off the landing page quality score component, for virtually all advertisers who are complaining.

The landing page component was introduced back in December 2005. The first major smack down was the AdWords Landing Page Epidemic of July in 2006, but not everyone was impacted - many were but not everyone. Since then, we have seen thread after thread with individual advertisers getting hit with spikes (overnight) in their minimum bids due to "quality" reasons.

This is the first time, in a long time, that I have seen such a wide spread of reports on a quality score "slap" from AdWords.

We have two threads at WebmasterWorld, a few at Google Groups thread with a comment from an AdWords representative.

All the reports, like I said, seem to stem from the landing page component of the quality score. Here is what AdWordsPro Sarah had to say at the Google Groups thread:

From what you are describing it sounds like it may be a problem with your Landing Page Quality. The quality of your landing page is a component of your overall Quality Score, and, as you probably know, Quality Score is what determines your minimum bids.

A sudden jump in minimum bids often indicates that your page was recently crawled and marked for poor quality. You can read the complete landing page and site quality guidelines at http://adwords.google.com/support/bin/answer.py?answer=46675. In addition, we recently started taking page load time into account when determining quality. If your page is slow to fully load, this could also be responsible for the bid jump.

Finally, there are several threads on Landing Page Quality on this forum that you may want to check out.

Best of luck, AdWordsPro Sarah

Yes, Google did launch the Page Load Time factor, but it doesn't appear that this is the issue for this group. They all say that the landing page quality and relevancy isn't being reported as quality.

Forum discussion at WebmasterWorldGoogle Groups.

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Comments:

Christos Panayiotou

07/11/2008 09:07 am

Hi, This may well be a bug. I'm sure we all remember the update from the update in February 2007: http://searchengineland.com/070216-122543.php . At the time Google insisted there was no issue and it was all down to poor quality ads, only to admit to a bug in their algorithm a few days later.

No Name

07/12/2008 03:23 am

This is killing me so I contacted Google about this on the 10th. I got a VERY NICE but canned answer saying I need to improve my landing page and make my site more honest to navigate. Many of my average keywords are around $0.11 average click BUT now they want a minimum of $1, $5, or $10! My site is about leaving feedback but "feedback" = $10 and "leave feedback" = $5. Even "bulk feedback" costs $1 and we are #4 on google for that term.

MC

07/22/2008 07:17 pm

Something changed big time. Our site has been running on autopilot for over 1 year, without every changing the landing page, or the adwords details (ads, keywords, bid amounts, etc.) Everything was profitable, and then over a week ago everything went to crap. Almost all of the keywords are no longer showing, and those that are had minimum bid amounts raised. ALL keywords have a POOR quality score, even though the keywords match the site perfectly. I think this may have more to do with affiliate marketing, or perhaps certain niches are now considered bad markets? All I know is that before this, for a whole year I had GREAT quality scores, and now when I contacted Google, they said I need to improve my landing page. But my landing page is dead on, not spammy, has images, has the correct meta data, alt tags, anchor tags, it loads fast, I have my own server, etc. Something is very wrong.

dan

09/26/2008 04:23 pm

It's all about Quality Score now. Want to up your quality score? Check out the FREE guide... http://www.adwords-marketing-tool.com/adwords-marketing.aspx

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