Google AdWords Tests Flipping Background Colors

Jul 9, 2008 • 7:51 am | comments (1) by twitter Google+ | Filed Under Google AdWords

The iCrossing blog captured screen shots of Google testing flipping the standard blue background line to the AdWords yellow background color. Typically, the line that contains "X results of ..." contains a blue background and typically, the AdWords ads at the top, above the organic listings has a yellow background. Here is what the Google user interface typically looks like:

Google Flips AdWords Colors

But as iCrossing found, Google flipped them and it looks like this:

Google Flips AdWords Colors

iCrossing must be one of the few IP ranges Google tests user interfaces on. iCrossing was also the first to notice green backgrounds on AdWords when Google was testing that.

Forum discussion at Search Engine Watch Forums.

Previous story: Daily Search Forum Recap: July 8, 2008


Adam Skalak

07/09/2008 03:05 pm

I forgot to mention it in the blog post, but I actually captured this test at home when I was googling something on a Saturday morning. I spotted the green test in our London office and the AdWords Plus Box in my last agency. So all three on totally different IPs. I've nearly started thinking Google is following me with their tests :-)

blog comments powered by Disqus