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It seems like the day has come, the day that Yahoo has killed the Overture Keyword Suggestion Tool. Now, if you visit inventory.overture.com, you are redirected to http://sem.smallbusiness.yahoo.com/searchenginemarketing/. In fact, it is a permanent redirect, not just a temporary redirect, as you can see by using the URI Valet tool.
We knew this was coming, we have story after story reporting outages and downtime for this tool. Here is a run down of some of the stories we wrote covering the tool:
- Overture Keyword Suggestion Tool Offline? on January 29, 2007
- Overture Keyword Selection Tool Back Online on February 2, 2007
- New Free Yahoo! Keyword Tool Coming; Overture Keyword Tool Suffering; & Other Tools on January 31, 2007
- Yahoo! Removes UK Overture Keyword Suggestion Tool on May 2, 2007
- Yahoo To Stop Updating Overture Keyword Suggestion Tool on May 8, 2007
- Is Yahoo Working on New Keyword Tool with Search Volume Data? on May 10, 2007
- Overture Keyword Suggestion Tool Seems Dead on September 17, 2007
- Overture Keyword Suggestion Tool has Returned on September 24, 2007
- More Server Problems With Overture's Keyword Tool on December 6, 2007
So does this end the saga with the Overture Keyword Suggestion tool or as it moved elsewhere?
Forum discussion at WebmasterWorld.
Comments:
Joe Hall
06/27/2008 01:02 pm
Its about time!
Matt
06/30/2008 12:06 pm
so much for yahoo's new open strategy that they talked about.
No Name
06/30/2008 09:17 pm
Have you seen the "sell to me" sign? ridiculous!
Alan Bleiweiss
07/01/2008 07:07 pm
A couple months ago, Yahoo's Regional Manager for Search Marketing came down from Oregon to meet with my staff and I to discuss how we might better collaborate on a larger offering to our plethora of clients (we're agency level with dozens of PPC clients small and large)... In that meeting, I asked - when are you going to bring back the Overture tool (which had for all intents and purposes been dead for more than a year)... He said - we've heard the complaints and think you'll be happy to learn that it's going to come back in a new way... He was grinning ear to ear, but refused (of course) to be any more specific... Yeah we'll see!
cwd
07/10/2008 02:35 am
1) Yahoo doesn't offer any explanation of not supporting it, or any link on the new page that says it is gone. Bad style, yahoo. 2) I like this article, but I think you should include the blurb from your previous article that has links to alternative resources. http://www.seroundtable.com/archives/015584.html
andymurd
07/14/2008 11:07 am
Overture's API was an absolute godsend. I didn't use it often but it was perfect for quick scripts that could reduce the workload of keyword research. Can anyone recommend a similar (and free) service?