Google Disables AdWords Ads Pointing to Google.com Search Results

Jun 27, 2008 • 7:25 am | comments (1) by twitter Google+ | Filed Under Google AdWords
 

The other day we reported on how you can Get Google.com in Your AdWords Display URL via a Search Engine Watch Forums thread. The results were tremendous according to abbottsys, who summarized the success of the ads as having a "conversion rate at about 3X that of a regular ad."

But Google just removed all of his ads. They cited trademark compliance issues as the reason, according to abbottsys. Why is it a trademark issue? Well, since the ad displays Google.com in the display URL, Google is a trademark of Google and thus Google doesn't like it. So his test is over.

A Google representative has not yet replied to the thread. I know they are watching, but they remain silent.

But hold your horses. abbottsys said he "discovered a variation on this ad test technique that seems to satisfy all Google trademark concerns." We don't know the actual ad test technique yet, but he said he will share soon. I will keep you posted.

Forum discussion at Search Engine Watch Forums.

Previous story: Daily Search Forum Recap: June 26, 2008
 

Comments:

James

06/29/2008 08:59 pm

The variation that satisfies all Google trademark concerns is simply to use site:www.yourdomain.com on msn live and yahoo and use their url for branding, it's as good as an effect as having google.com :-)

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