Should You Stop Optimizing for Certain Keywords?

Jun 19, 2008 • 10:16 am | comments (3) by twitter | Filed Under SEO - Search Engine Optimization

A Cre8asite Forums member contends that optimizing for certain keywords isn't desirable any longer. The reason given is that people aren't ever searching for those keywords (even though it looks like a logical search term). He adds that there's no consistency in users' search patterns. The behavior differs from one searcher to another, which is entirely understandable.

If I had 'optimised' the page for MY keywords I may have lost all those visitors and THEIR keywords.

But another forum members suggests that you start optimizing based on the search phrases people use; you might even get better traffic. You need to think of what people are searching for and lengthen your articles so that you capture that desired traffic.

So should you not optimize for the original keyword list? You might want to still consider users who search for "the head and the long tail," as Ammon Johns puts it.

There's really good information here, so have a read at the forum discussion at Cre8asite forums

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Laura Vietzen

06/19/2008 03:46 pm

I think this is quite simple to understand. I am searching somethin on Google - most of the time i am typing complete sentences. Especially if i want to look for relevant content in boards.

Michael Martinez

06/19/2008 07:17 pm

I've discussed this phenomenon several times at SEO Theory and many times in various SEO forums. Query patterns change over time for a variety of reasons. People need to update their keyword research at least once a year, although I typically recommend semi-annual reviews.

Rob Abdul

06/22/2008 12:51 am

I’m the same as Laura, except I drop words like, the, and, if, or, is, to, etc.

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