In May we first reported on Google testing out some new fonts for the Google AdSense ads. We then posted examples of Google testing comic sans font in their ad type, as you can see from the image at the right of this text. Most publishers were not happy with the extreme font change that was being tests on some publisher sites.

Well, it appears these tests are getting more drastic. Reports come from WebmasterWorld that Google is continuing with their font tests. The fonts observed by one publisher include:

• Times
• Plain Serif
• No Serif
• Vanilla
• Arial
• Big Point
• Small Point
• Comic Sans

One publisher said he noticed these as well, but also noticed that his click-through rate is "way up." That results in more cash for the publisher and Google.

Forum discussion at WebmasterWorld.

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