I'm Deindexed... Now What?

Mar 25, 2008 • 9:27 am | comments (6) by twitter | Filed Under Search Engine Cloaking / IP Delivery
 

A High Rankings Forum member has lost his high rankings (no pun intended). Apparently, he's been deindexed since January 2008. His first inclination at this point is to check the IP address, assuming everything else is looking good.

Is the IP really the right direction to go? As one member puts it, it can help, but moderator Randy has a different take.

As a general rule the search engines do not ban IP numbers. There are simply too many sites out there on shared hosting plans, so if they did they'd end up throwing out a lot of babies with the bathwater.

So what can you do instead? First, check if the search engine spiders are visiting at all. If they're not, you might be right about the IP blockage. But also investigate other possible reasons for being deindexed. Here's what you can do to check:

  1. Make sure your robots.txt file isn't blocking spiders.
  2. Browse your site as Googlebot and see what the spider sees.
  3. Investigate files and ensure they aren't hacked.
  4. Run Xenu on your website and check any external links
  5. Register your site with Google's Webmaster Tools to check for red flags

What else would you add to this list?

Forum discussion continues at High Rankings Forums.

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Comments:

Michael Martinez

03/25/2008 04:07 pm

Check the code for broken HTML elements that might accidentally mask indexable content. This is a good reason for people to actually comply with W3C standards, as there are plenty of validation tools out there. I would also attempt a brief ping or traceroute to 2 or 3 Google crawler IPs. It sometimes happens that pathways between hosts are broken. For example, last year serious outages occurred in the southeastern United States.

Jaan Kanellis

03/25/2008 04:13 pm

Make sure your not buying or selling links

gabs

03/25/2008 05:09 pm

@Jaan Kanellis Now buying and selling links = deindexing ? ?? TLA is still indexed ;) not ranking but index all the same :) http://www.google.co.uk/search?q=site%3ahttp%3a%2f%2fwww%2etext%2dlink%2dads%2ecom%2f

ian

03/25/2008 06:00 pm

Could be something small - add any hidden DIVs or some such recently? Any code changes?

Ramenos

03/26/2008 08:55 am

Make sure you are not writing hidden content =)

JohnMu

03/28/2008 09:05 am

6. Add your URL to your post (or post it in a forum where you can post the URL).

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