Link Building Techniques and Tricks

Mar 13, 2008 • 8:00 am | comments (7) by twitter | Filed Under Link Building Tips & SEO

Three recent link building articles have appeared on Sphinn that are worthwhile for link builders. I'll walk through each of them and explain why they are important.

In Squeezing the [Link] Juice out of Low Hanging Fruit, Bob Massa talks about how hard work pays off. He emphasizes many points but stresses that you should carefully select quality directories to submit to and submit properly. This way, you don't have to pay for links.

Matt Cutts wrote a post with SEO advice on links in 2005 and published it on the 11th. He suggests that you should become a resource, provide an ongoing service, be valuable, and keep your product open. Quality content breeds links naturally. If you think about it, has much really changed?

Another post is Loren Baker's explosive organic and paid link building tips. In this post, Loren says that you should aim for relevancy, selective anchor text, and says that you should not be concerned about nofollow. Sometimes, he acknowledges that you may have to pay for those links and you may want to take advantage of new sites to build your links on. It doesn't hurt and they will eventually age.

Do you have anything to add? Forum discussion continues at Sphinn (Bob Massa), Sphinn (Matt Cutts), and Sphinn (Loren Baker).

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Mark Edwards

03/14/2008 12:52 pm

I am fairly new at this stuff- how do I get these links. Ask for them?

Bill Kruse

03/14/2008 09:26 pm

Ask for them is exactly right. Introduce yourself, explain why the site you're pushing has value to potential visitors, and ask for a link. BB

Bill Kruse

03/14/2008 09:27 pm

And when I say what value it has, I mean say what the content is, not just say it's a PR4 or whatever. BB


03/16/2008 04:33 pm

Enjoyed the grasshopper/guru analogy employed by Bob Massa; and the frankness found throughout the article. Specifically the bold conclusion, "If you say you don’t have the time to do it yourself and you can’t afford PPC or to hire anyone to do it for you, then you are dead and you are wasting your time because you will fail..." thanks


03/16/2008 04:38 pm

Enjoyed the Guru/Grasshopper analogy employed by Massa throughout the article. Found the straightforward approach refreshing. Specifically, the bold conclusion "If you say you don’t have the time to do it yourself and you can’t afford PPC or to hire anyone to do it for you, then you are dead and you are wasting your time because you will fail... save you and everyone involved with you the grief of having to listen to you complain ..."


07/09/2008 10:12 am

I want to know how effective posting comments on do follow blogs is on a link-building endeavor. It's because I'd be happy if it can help in link building as I love to comment and it's like hitting to birds with one stone.

Alex Newman

12/29/2009 10:36 am

I'm in agreement about not worrying about nofollow. A relevant link on a relevant site will lead to relevant traffic which will continue to flow no matter what the search engines do. I disagree that quality content breeds links. It sometimes does - but mostly only if the content is highly visible or somehow promoted in the first place. I'm not saying that you should abandon quality content, I'm just saying who will link to you if no-one sees the page in the first place?

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