Search Engine Optimization Success Comes with Silence

Feb 15, 2008 • 9:49 am | comments (4) by twitter | Filed Under SEO - Search Engine Optimization

Rhea Drysdale writes an interesting post on Search Engine Journal calling for the Death of SEO Transparency. She says that the successful SEOs are the ones who actually keep their mouths shut. In a post that is complete with interviews of top industry experts, she also makes the analogy that not everyone is a top chef:

This post is my plea to the community that you become a chef. Ingredients themselves don’t change and neither will the fundamentals of search, so being able to follow a recipe doesn’t make you great, it makes you competent and worth your salary. Being great only comes when you can take Fundamental A and Fundamental B and build something beyond anything else others are doing. And, while you’re developing that perfect recipe, are you going to share the process? When you’re done, will you teach everyone how you did it? Keep in mind that in the search industry, unlike culinary arts, if you give away your secret recipe, the meal is spoiled for everyone! Is it worth your five minutes of fame? What drives you? Fame, a comfortable life or the challenge?

Not everyone agrees that silence is the answer. Some feel that since there's money on the line, full transparency is important. Others, however, believe that they need to tuck away their secrets because if they share them with the world, their colleagues (who may be practicing the same exact tactic) will be disappointed for sharing that information.

The goal is that we should be challenged consistently. Let's not let everything hang out. If you share too much, you'll be removed from the circle of trust.

Forum discussion continues on Sphinn.

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02/15/2008 08:07 pm

Transparency also includes peer review of work I’ve seen many former client site’s suffer from the lack of knowledge and foresight into tactics they claim to understand from previous employees that were trained by myself. MANY in this industry tout success stories without substantial proof of a positive ROI to claim there self importance, rather than being a shameless self promoter or latching on to the so-called GURUS/ Rock Stars of this industry, just shut your mouth and let the results speak for themselves.

shawn walsh

02/15/2008 09:20 pm

This is a great topic. I believe that keeping SEO secrets and not giving it away is like holding on to water in your hands. There needs to be a flow. Sort of like karma. I have found that the more I give information (public info to clarify) the more information comes my way. I cannot hold all the information in my head. If I let it flow out then there is room for more to come in. In my humble opinion, everybody wants to be recognized; even the best of us if honest with themselves will admit that they want to be better then the next guy. And I think it’s human as long as prestige doesn’t step on the toes of others. I think what keeps me excited about SEO is curiosity. If SEO became a cookie cutter solution then no one would care to do it. It’s the challenge to understand the hidden ingredients of the algorithms that keeps me moving on. Thanks for the post.


02/15/2008 10:10 pm

Authoritative disinformation is a wonderful thing.

No Name

02/17/2008 05:16 am

i agree you get more info by sharing seo secrets somehow!

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