Google Urchin 6.0 Now in Beta

Feb 4, 2008 • 9:51 am | comments (4) by twitter | Filed Under Google News & Finances

Good news, analytics folks: Google Urchin 6.0 is now in beta. It looks a lot like the free version of Google Analytics but the cost is pretty high: $2995 after the beta period ends.

As one member puts it, "who is the target audience for that price?"

Clearly, there is one:

Larger business and corporations who are nervous about using Analytics because they don't want to share their data.

In the meantime, it's great that Urchin 6 is finally out and I look forward to reading more about the beta.

Forum discussion continues at Search Engine Watch Forums and Webmasterworld.

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Goran Giertz

02/04/2008 05:55 pm

I assume that this price is for multiple domains


02/06/2008 08:44 am

will the price go down, or do you think they will stick to it? it is quite an amount of money for small businesses.


02/06/2008 05:28 pm

I doubt the price will go down because, like they said, larger businesses or anybody who does not want their personal data/stats shared with big brother google, is willing to pay the premium. Everyone using Google Analytics (which is essentially Urchin minus some nice customization features?) is willingly allowing google to benefit from their site visitor's data. Also, Urchin always cost around $3,000. It is likely for multiple domain like Goran said, and shared hosting environments often have a server license and let their customers use it for $5-$20 per month.


02/09/2008 04:09 pm

Aside from the price, this is a nice step for Google. The data sharing component is one reason G apps are usually free, but sometimes we'd rather pay to justify to clients.

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