Google launched Universal Search back in mid-May of last year. Since then, SEOs and Webmasters have become interested in how to leverage that to their benefit. But some are just upset and want the universal search blend to go away.
This lead me to think, hey - as a searcher, what if I wanted the old school, plain vanilla organic Google results to show up when I search and keep those pesky vertical search results out of my way when I am searching. The Ask 3D interface does a fairly good job of separating out the organic results from any mixed results together - which does the job. But no where in the Google Search preferences does it give a searcher the ability to say, "Don't give me universal results."
We can specify we don't want personalized results by logging out or using a special URL trick, which I use all the time. But can't we get something similar to turn off Universal Results? Maybe an &unvs=0 or something like that, would do.
Giving the searcher more power over their search results is a win-win for Google.
Forum discussion at HighRankings Forum.
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rustybrick in Google Search Engine at January 22, 2008 7:45 AM
Comments (13)

Comments
Yes! I blogged on thss a couple of weeks ago - http://www.weboptimist.com/is-universal-search-harder/2008/01/07/ .
We definitely need a way to turn Universal Search off. Sometimes, we just want web pages, not music, books and all the other stuff that gets thrown into the kitchen sink mix of results these days.
Posted by Richard V. Burckhardt at January 22, 2008 12:54