Give Me My Classic Google Back! Turn Off Google Universal Search Results

Jan 22, 2008 • 7:45 am | comments (23) by twitter Google+ | Filed Under Google Search Engine
 

Google launched Universal Search back in mid-May of last year. Since then, SEOs and Webmasters have become interested in how to leverage that to their benefit. But some are just upset and want the universal search blend to go away.

This lead me to think, hey - as a searcher, what if I wanted the old school, plain vanilla organic Google results to show up when I search and keep those pesky vertical search results out of my way when I am searching. The Ask 3D interface does a fairly good job of separating out the organic results from any mixed results together - which does the job. But no where in the Google Search preferences does it give a searcher the ability to say, "Don't give me universal results."

We can specify we don't want personalized results by logging out or using a special URL trick, which I use all the time. But can't we get something similar to turn off Universal Results? Maybe an &unvs=0 or something like that, would do.

Giving the searcher more power over their search results is a win-win for Google.

Forum discussion at HighRankings Forum.

Previous story: Can You Hide Text & Links From Your Users, If Search Engines Won't See?
 

Comments:

Richard V. Burckhardt

01/22/2008 05:54 pm

Yes! I blogged on thss a couple of weeks ago - http://www.weboptimist.com/is-universal-search-harder/2008/01/07/ . We definitely need a way to turn Universal Search off. Sometimes, we just want web pages, not music, books and all the other stuff that gets thrown into the kitchen sink mix of results these days.

Barry Schwartz

01/22/2008 06:03 pm

Nice, and I thought I subscribed to almost every SEO blog out there. :)

chris boggs

01/22/2008 07:33 pm

Funny I wrote about this in the fall issue of Search Marketing Standard. At SES Chicago, during the Orion panel about Universal Search, I asked the question if people would ever get fed up with it, and Jim from Google paused and said simply "no." Was funny then maybe but now it seems like maybe he ought to consider that question more carefully?

Michael Martinez

01/22/2008 09:01 pm

Universal Search really isn't the issue. It's the decline in relevant results and the reduced quality of their search results overall that are the problem. If that's all due to Universal Search then Google does indeed need to "turn it off", but people should remember that Google 3.0 (Danny Sullivan called it 2.0 but the BigDaddy update was really Google 2.0) was touted as a complete rewrite of the system. Google, bring back the most relevant results!

Sebastian Lewis

01/23/2008 02:18 am

SEOs complain about it? HA! I'm sure they would, just more work on their end, but as a searcher, if they want my attention then it's good of them to take advantage of this opportunity, although I'm a bad target since I prefer doing most of my buying in downtown San Francisco since it's only a quick train ride anyway, with the exception of music (iTunes) and software (that I hunt down myself when I need to without the help of Google). Actually I don't see what the problem is with Google Universal Search on the searchers end either, well not in the implementation anyway. The real problem is when images and videos just get thrown in, Google's algorithms cannot detect what's in the video itself or send us directly to the part they think is relevant. Google could do that with Youtube/Google Video results of course but they don't, but it doesn't matter if it's in a book, video, audio file, or web page as long as it's relevant. I also don't care about the "Onebox" results, like with News and Images. If I want more news results, then the blue link in the recommended verticals bar (whatever that bar is just above the results) would offer a link to News results, but otherwise the News results (and Blog results) might as well just blend in as if they were "regular" or "organic" as you call them, results. Book results I feel should be marked as such and included directly in the search results, although as it is now it looks like they don't appear in the search results at all but only in the recommended verticals bar, and Finance is fine as long as it only (and consistently) appears under a company's corporate site with a plus box. Sebastian

Pixielated

01/23/2008 09:38 am

This is an issue that I have also been considering. Frequently there are searches where the video/picture aspect is entirely unwanted, and when considered from a usability perspective with the amount of attention it draws it only further slows down the task of searching for hard to find information. i agree that there should be a choice to turn on certain aspects of the search such as the two mentioned above. similarly the use of xp over vista; its a choice many will make!

David

02/05/2008 06:08 pm

What about if they simply remember my last choice in their cookie? I don't like igoogle either, moreover it's a weighter page than the usual.

David

02/05/2008 07:03 pm

What about if they simply remember my last choice in their cookie? I don't like igoogle either, moreover it's a weighter page than the usual.

p.l.newland

07/16/2008 12:44 am

I don't like the new google and would like to return to google classic

john

09/12/2008 11:31 pm

don't like the new google and would like to return to google classic

Mary Friedman

10/27/2008 12:59 pm

There is a need for improvement in all areas of imformation media. I think that people have become suspicious of everything, an afraid of Private Information being used for tracking..Privace has become fear

Doris Cousins

11/17/2008 12:44 am

I just want to go back to classic google now.

houston

03/09/2009 06:58 am

give us back the option for the old Google search!!!

norman

04/25/2010 08:13 am

I do not like this blank page on Google. Wish to have my choice of where i want to go laid out as I had before. Where is it at. That is why I'm at Yahoo.

Kenneth Shipton

04/27/2010 12:05 pm

I like many others wish to return to Google Classic

Jim

05/06/2010 07:13 pm

This new search by google stinks, it was bad before but now it is even worse. How do I get back my computer to yahoo classic there is no return to classic button on right hand side. This is really is a huge inconvenience. Is there another good search engine besides this iggogle monstrosity

Jim

05/06/2010 07:13 pm

This new search by google stinks, it was bad before but now it is even worse. How do I get back my computer to yahoo classic there is no return to classic button on right hand side. This is really is a huge inconvenience. Is there another good search engine besides this iggogle monstrosity

jane

05/21/2010 07:48 pm

why is it necessary to mess things up! it was working fine,when you search, the responses are not relevant...

Schmuck28p

12/10/2010 12:59 pm

Please tell me how to keep Google classic? I hate this new one and am tempted to switch to Bing.

Siobhan

07/11/2011 07:40 pm

omg encrypted google always gets in my way

Cowindnrain

07/12/2011 03:08 am

I really dislike the new google homepage. Please give us back the old classic google version.

Misinuthin26

12/08/2011 04:10 am

i hate this i want classic back or im switching from google ....this sucks!!!!!!!!

Guest

02/12/2012 11:59 am

Agree most whole-heartedly - Google is killing the Advanced Search facility, stuffing the internet with "search providers" and other thinly-disguised scams and advertisers. Why not give their clueless systems unprogrammers more boxes of paper clips to play with instead. Look carefully at Google's refusal to answer this question and a myriad others on the same and similar topics; look at their dates. Google's attitude is "ignore them and they'll go away, die off and so quit bothering us".  Finally, let's all do what we can to get rid of the Google, Yahoo, MicroSoft monopolies. But Linux had better watch out, too.

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