Don't Let Your New Domain Hurt Your SEO

Jan 15, 2008 - 9:31 am 4 by

Some webmasters don't understand the value of SEO. How many times have you gone to a website and seen a notification saying "This website address has changed. Please update your bookmarks." Why not implement a 301 redirect instead?

The issue is that you should implement a 301 redirect. Otherwise, if both sites rank (as in this case), your redirected site might outrank the site with all the content. In this particular user's case, an .edu site is outranking a .com. Chances are, the .com was also below the fold and the .edu wasn't. You certainly don't want to do it that way.

When you create a new site, 301 redirect the old site. Don't assume that users care to change their bookmarks. It's not good for search engines, and a lot of users don't rely on the "please change your bookmarks" request because they trust that the redirected page will be there all the time. Just eliminate the guesswork and go with the 301.

Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 26, 2026

Feb 26, 2026 - 10:00 am
Google

Google Circle to Search Looks At The Whole Image

Feb 26, 2026 - 7:51 am
Google Ads

Google Ads API Version 23.1 Now Available

Feb 26, 2026 - 7:41 am
Bing SEO

Microsoft Updates Bing Webmaster Guidelines (A Bit)

Feb 26, 2026 - 7:31 am
Google

Google To Test Showing Vertical Search Services In EU

Feb 26, 2026 - 7:21 am
Google Maps

Google Post Recurring Scheduling Coming

Feb 26, 2026 - 7:11 am
 
Previous Story: Is the SEO Shop Losing its Value?