The Impact of the Dollar Exchange Rates on Google AdSense

Jan 2, 2008 • 8:56 am | comments (4) by twitter | Filed Under Google AdSense

A WebmasterWorld member explains that there has been a 10% drop in the exchange rate from dollar to Euro as the US economy "deteriorates." He presents a chart of exchange rates that Google has used:

Jan: 0.771 (i.e. 1 dollar = 0.771 euro) Feb: 0.763 Mar: 0.748 Apr: 0.734 May: 0.740 Jun: 0.744 Jul: 0.723 Aug: 0.736 Sep: 0.708 Oct: 0.703 Nov: 0.675 Dec: 0.695

Most people are not particularly happy about this, unless they have to pay their developers in dollars, at which point the depreciation of the US dollar is actually a good thing.

But perhaps it's time to start looking at alternatives to dollars in earning potential:

Why not diversify? Try to earn part of your income in U.S. dollars--e.g., from AdSense--and the rest in euros, GBP, or another currency that's strong (at least for the time being). If your site has a global audience, you shouldn't need to tie your fortunes to a single currency.

Do you think that the US dollar will continue to plummet? If so, will you make any changes?

Forum discussion continues at WebmasterWorld.

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Papa Wasabi

01/02/2008 03:00 pm

I live in Asia, and have for many years. Playing in currencies will take a lot of management effort, and probably not make you any money at all. There are two exceptions: 1- You leverage, and play Forex to buy $100 for $1. You can indeed make a fortune this way. You can also lose your total investment overnight.Not advise, unless you really want to make Forex your career. 2- You travel and live overseas regularly, or plan to do so in the near future. In this case, if your overseas residence is in the EU, for example, there might be an advantage to receiving some money in Euros. If you, on the other hand, are going to live and play in the US, the margins on the exchange rates will likely wipe out any gain you make when you change your foreign currency back into dollars.


01/02/2008 03:13 pm

I live in Thailand and have taken an even bigger beating. A year ago USD bought about 42 Thai Baht. Now it buys 33, more than a 20% hit.


01/03/2008 06:46 am

And me all the same! It is necessary to All to study to change together with the world.

Katinka hesselink

01/08/2008 12:54 pm

Adsense income is only partly a dollar-income. For instance my Dutch visitors see Dutch adsense/adwords ads on my website. Those Dutch advertisers compete with each other, not with advertisers who pay in dollars. So the income from that quarter ought to stay roughly the same in euro's - even though the money gets converted into dollars and then back into euro's in the process. I do agree that it's wise to get income from a variety of places, but google is a global company and its ads are usually pretty local - if the advertiser knows what he/she is doing anyhow.

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