The Impact of the Dollar Exchange Rates on Google AdSense
A WebmasterWorld member explains that there has been a 10% drop in the exchange rate from dollar to Euro as the US economy "deteriorates." He presents a chart of exchange rates that Google has used:
Jan: 0.771 (i.e. 1 dollar = 0.771 euro)
Feb: 0.763
Mar: 0.748
Apr: 0.734
May: 0.740
Jun: 0.744
Jul: 0.723
Aug: 0.736
Sep: 0.708
Oct: 0.703
Nov: 0.675
Dec: 0.695
Most people are not particularly happy about this, unless they have to pay their developers in dollars, at which point the depreciation of the US dollar is actually a good thing.
But perhaps it's time to start looking at alternatives to dollars in earning potential:
Why not diversify? Try to earn part of your income in U.S. dollars--e.g., from AdSense--and the rest in euros, GBP, or another currency that's strong (at least for the time being). If your site has a global audience, you shouldn't need to tie your fortunes to a single currency.
Do you think that the US dollar will continue to plummet? If so, will you make any changes?
Forum discussion continues at WebmasterWorld.
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Tamar Weinberg in Google AdSense at January 2, 2008 8:56 AM
Comments (4)

Comments
I live in Asia, and have for many years. Playing in currencies will take a lot of management effort, and probably not make you any money at all. There are two exceptions:
1- You leverage, and play Forex to buy $100 for $1. You can indeed make a fortune this way. You can also lose your total investment overnight.Not advise, unless you really want to make Forex your career.
2- You travel and live overseas regularly, or plan to do so in the near future. In this case, if your overseas residence is in the EU, for example, there might be an advantage to receiving some money in Euros.
If you, on the other hand, are going to live and play in the US, the margins on the exchange rates will likely wipe out any gain you make when you change your foreign currency back into dollars.
Posted by Papa Wasabi at January 2, 2008 10:00