The Impact of the Dollar Exchange Rates on Google AdSense

Jan 2, 2008 - 8:56 am 4 by
Filed Under Google AdSense

A WebmasterWorld member explains that there has been a 10% drop in the exchange rate from dollar to Euro as the US economy "deteriorates." He presents a chart of exchange rates that Google has used:

Jan: 0.771 (i.e. 1 dollar = 0.771 euro) Feb: 0.763 Mar: 0.748 Apr: 0.734 May: 0.740 Jun: 0.744 Jul: 0.723 Aug: 0.736 Sep: 0.708 Oct: 0.703 Nov: 0.675 Dec: 0.695

Most people are not particularly happy about this, unless they have to pay their developers in dollars, at which point the depreciation of the US dollar is actually a good thing.

But perhaps it's time to start looking at alternatives to dollars in earning potential:

Why not diversify? Try to earn part of your income in U.S. dollars--e.g., from AdSense--and the rest in euros, GBP, or another currency that's strong (at least for the time being). If your site has a global audience, you shouldn't need to tie your fortunes to a single currency.

Do you think that the US dollar will continue to plummet? If so, will you make any changes?

Forum discussion continues at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: October 4, 2024

Oct 5, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More

Oct 4, 2024 - 8:01 am
Google

Google AI Overview Ads, New Link Format, AI Organized Search Results & More

Oct 4, 2024 - 7:55 am
Bing Search

Bing Testing Bing Button

Oct 4, 2024 - 7:51 am
Google Ads

Google Ads Send Message On WhatsApp Tests

Oct 4, 2024 - 7:41 am
Google Ads

Google Tests Local Services Ads Without Attorney Photos

Oct 4, 2024 - 7:31 am
Previous Story: Google AdSense Test Ads