Google is testing technology that will find you if you're lost, as long as you're equipped with a cell phone (and even if the cell phone doesn't have a GPS receiver).
The new tracking feature introduced Wednesday is being touted as an added convenience because it will enable people on the go to skip the task of typing a starting address on a mobile handset's small keys when they turn to Google's maps for guidance.
Using the technology, dubbed "My Location," simply requires pressing zero on a mobile handset equipped with the new software. The sender's location shows up as a blue dot on Google's mobile maps
I could see this being useful in emergency situations as well. But what do forum members think? They assume there will be more geotargeted ads. They're also a bit concerned about the privacy ramifications of such an application, but doesn't that happen every single time Google releases a new feature?
Forum discussion continues at WebmasterWorld.