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November 29, 2007

What is the Best Format for an Ampersand in the Title Tag?

When you have a title tag with an & (ampersand), how should you best structure it?

My thought would be to use "and," but some people say that the & works. The W3C validator will not approve of the & sign itself.

Additionally, you should consider that if you're doing a search, you're likely not going to be pressing the & key. If you're doing exact match, you'll likely type in "and." For the ease of search, "and" is recommended.

What do you think? Forum discussion continues at High Rankings Forum.



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posted Tamar Weinberg in Search Engine Optimization at November 29, 2007 9:03 AM Comments (2)

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Comments

Personally, I'd go with your suggestion to use "and,". It just seems more logical to type the word out because, as you say, nobody types & into the search box.

 

Posted by Ian N at November 29, 2007 10:13

Also the "&" may appear as a paramater and not therefore readable to the SE - we know the word "and" is. IMHO it also looks better to use the actual word.

 

Posted by jt at November 29, 2007 11:28

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