What is the Best Format for an Ampersand in the Title Tag?

Nov 29, 2007 • 9:03 am | comments (6) by | Filed Under SEO - Search Engine Optimization

When you have a title tag with an & (ampersand), how should you best structure it?

My thought would be to use "and," but some people say that the & works. The W3C validator will not approve of the & sign itself.

Additionally, you should consider that if you're doing a search, you're likely not going to be pressing the & key. If you're doing exact match, you'll likely type in "and." For the ease of search, "and" is recommended.

What do you think? Forum discussion continues at High Rankings Forum.

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