What is the Best Format for an Ampersand in the Title Tag?

Nov 29, 2007 - 9:03 am 6 by

When you have a title tag with an & (ampersand), how should you best structure it?

My thought would be to use "and," but some people say that the & works. The W3C validator will not approve of the & sign itself.

Additionally, you should consider that if you're doing a search, you're likely not going to be pressing the & key. If you're doing exact match, you'll likely type in "and." For the ease of search, "and" is recommended.

What do you think? Forum discussion continues at High Rankings Forum.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 18, 2026

Feb 18, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console AI-Powered Configuration Goes Live

Feb 18, 2026 - 7:51 am
Google

Hover Pop Up Links Official In Google AI Overviews & AI Mode

Feb 18, 2026 - 7:41 am
Google Ads

Google Ads Tool Auto Enabling Paused Keywords?

Feb 18, 2026 - 7:31 am
Google Ads

Google Ads Now Shows PMax Placement Report Details

Feb 18, 2026 - 7:21 am
Google Search Engine Optimization

Google Is Losing A Knowledge Graph Source - CIA World Factbook

Feb 18, 2026 - 7:11 am
 
Previous Story: Updated: Google Says AdWords Diagnostic Tool Bug Now Fixed