How to Import Campaigns from a 3rd Party to Yahoo Search Marketing


Have you ever wanted to import a Google AdWords campaign to Yahoo Search Marketing but didn't know how? You do now, thanks to Discovery, who wrote an excellent guide on Search Engine Watch Forums.

On the Yahoo Search Marketing end, go to the Campaign Tab > Import > Import 3rd Party Campaigns.

Here are the necessary steps:

  1. Download the third-party campaign to a file on the appropriate site.
  2. Open the file on your computer. Make sure it's in CSV or ZIP format and adheres to the guidelines for YSM.
  3. Convert your third party campaign file with an appropriate name that is easy to remember.
  4. Download and review the converted campaign file by choosing the Download link.
  5. Import the converted campaign file.

So far, one person has tried it and it worked well with the exception of one small issue: Yahoo sees some keywords as duplicates whereas other campaigns on other sites do not have these restrictions.

Forum discussion continues at Search Engine Watch Forums.

Previous story: Daily Search Forum Recap: November 23, 2007



11/29/2007 03:27 pm

Yes the steps you mentioned are the right just need to fix the tracking codes for the URL or any other parameters which you put in that account to measure the ROI and other Stats for your a particular account/channel.


01/22/2008 03:48 pm

I seem to do every step fine, however, Yahoo seem to have a problem with Ad Group ID etc. Can anyone help?!?

No Name

02/01/2008 10:41 pm

Nice feature… only downside: Yahoo will not allow you to use this feature unless you spend at least $500 a month with them… stupid enough, especially when this process is supposed to get you started with Yahoo…

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