Google Confirms Again that Shared IPs Are Just as Good as Dedicated IPs

Nov 23, 2007 • 7:28 am | comments (2) by twitter Google+ | Filed Under Google Search Engine Optimization
 

In the SEO world, the topic of shared versus dedicated IPs has always been a controversial topic. Some SEOs demand a site to be on an IP address all by itself, while others simply do not care.

A Google Groups thread renews this debate but gives us, yet again, a confirmation from Google that shared vs dedicated IPs are just fine.

Official Googler, Berghausen, said:

Lots of sites are hosted on shared IPs. If this had a negative effect on ranking, it would harm most of the sites on the web--and that's not good for small webmasters or for our users. So, understandably, sharing an IP should not have an effect your ability to rank.

My advice: don't worry about it. Host your site however you think is best, and instead spend your time focusing on the content--making sure your pages are easy to navigate for users regardless of their browser or hardware, and ensuring that the content you provide is informative and unique.

Good advice. Where else did we see confirmation from Google on this? Matt Cutts of Google a year ago wrote Myth busting: virtual hosts vs. dedicated IP addresses where he said:

I’m happy to affirm that this statement which was true in 2003 is still true now. Links to virtually hosted domains are treated the same as links to domains on dedicated IP addresses.

We have past articles about both sides of the coin:

Forum discussion at Google Groups.

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Comments:

Search◊ Engines Web

11/23/2007 01:55 pm

There is some debate about DEDICATED IPs being better, in the sense of faster updates being reflected on Google SERPs.

Richard Burckhardt

11/24/2007 12:08 am

What if someone in the shared host block is a huge spammer, etc.? Could a penalty bleed over to the others? Naughty neighbors have always been my primary concern with a shared IP. And, of course, a dedicated IP with a long history is bound to be smiled upon.

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