Google is Changing the Definition of a "Click" on AdSense Ads

Nov 13, 2007 • 7:14 am | comments (9) by twitter Google+ | Filed Under Google AdSense
 

Last night I received an email from Google notifying me that they are changing the required action of a user, for a click to occur on an AdSense ad. Google said previously, if you clicked anywhere on an ad, including the background of the ad, that would constitute a click. Now, a user must click on the ad title or URL for it to constitute a click.

Google said this is being changed to "reduce accidental clicks and increase value for advertisers."

Does this seem like any old change? Well, it is, kind of. Google implemented the same thing back in April for ads that display on Google.com (i.e. AdWords ads). Yes, this did have a significant impact on advertiser's spend and earnings. But it obviously is working, because both advertisers seem to have been happy from the change and Google is now implementing this on AdSense ads.

You can imagine that AdSense publisher won't be as happy with this change. Why? Simply because less clicks translates into less money. Google realizes this and told me:

Although we recognize these changes may result in a RPM decrease for some publishers in the short term, we expect these improvements will lead to increased advertiser spend in the long term. By investing in the long-run health of the relationship between AdSense publishers, AdWords advertisers and your sites' visitors, we're ensuring your continued success as an AdSense partner.

I will be watching the forums when they launch this ad change and report back on how AdSense publishers and AdWords advertisers react to this change.

Forum discussion at WebmasterWorld.

Previous story: Who Owns Your Keyword List: You or Your PPC Manager?
 

Comments:

DazzlinDonna

11/13/2007 12:51 pm

Does clicking on the background of an ad actually send the user to the site? If so, I would think that should be disabled as well. If it doesn't count, then don't make it clickable at all.

David Wallace

11/13/2007 04:49 pm

I was thinking the same thing. Was it clarified whether they would change the format of the ad so that one "has to" click on the title or URL to visit the site? Seems to me that if they wish to avoid accidental clicks, then they would disable the ability for users to click-thru if they selected anything else but the title or URL.

Barry Schwartz

11/13/2007 04:51 pm

I believe it will work exactly how it currently does with AdWords. I.e. clicking on the background wont do anything.

DazzlinDonna

11/13/2007 08:16 pm

Then...if clicking on the background doesn't do anything anyway, then isn't this all just rather a moot point? I don't get it.

Barry Schwartz

11/13/2007 08:32 pm

Accidental clicks will drop. AdSense pubs will earn less due to less accidental clicks.

No Name

11/14/2007 03:46 am

It's great to advertiser.

No Name

11/14/2007 06:24 am

Is a great thing!

Emmanuel Kennick

11/15/2007 07:24 pm

It draws customers to your site when you have a good market

Dr Petro

11/19/2007 12:09 pm

For any relevant content Google serves proper ads, but the income never generates before certain time period. They have their own strategy or SandBox effect. I have not seen any income over 2 to 3 dollar in my many websites-though not professional ones, why ? cause still I am under SandBox ?? Any suggestion ? I used adwords, useless as I know how to write H/L well above average . I do not see any reason not to earn, only solution to stop the ads. And sit back, all will be losers.

blog comments powered by Disqus