Raising Charity with Google

Nov 7, 2007 • 9:20 am | comments (2) by twitter | Filed Under Other Google Topics

If you're trying to raise money for charity, search engines can help. On a forums thread, JohnMu shares information about two Google programs that you can apply to for donations for specific causes.

The first thing he talks about is Google Grants which is advertising for nonprofits. "Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic" which translates to free PPC. Sweet.

The other program is Google Checkout for Non-Profits which processes donations by charging credit or debit cards for free (until 2009).

I'd love to know if there are other search engine programs out there. If so, share them in the comments.

Forum discussion continues at Cre8asite Forums.

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Simon Heseltine

11/07/2007 04:21 pm

You really need to read our blog Tamar ;) Here's an overview of the Google Grants process http://rbdrodeo.com/2007/10/05/google-grants-application-process-for-nonprofits/ Here's a post on Google's recent enforcement of the spending cap on the Grants program http://rbdrodeo.com/2007/09/13/google-grants-enforces-spending-cap-policy/ Here's a couple of posts on PayPal and MySpace teaming up to raise money for nonprofits http://rbdrodeo.com/2007/10/05/myspace-teams-with-paypal-to-raise-money-for-nonprofits/ http://rbdrodeo.com/2007/10/26/paypal-pushes-nonprofit-program/ Here's a commentary on the Google YouTube nonprofit program http://rbdrodeo.com/2007/10/02/googles-new-youtube-program-for-nonprofits/ and here's a report on the InsiderPages.com program to raise money for nonprofits by submitting reviews to their site http://rbdrodeo.com/2007/11/05/raise-funds-by-reviewing-local-businesses/ :)

Polly Gowers

11/12/2007 01:45 pm

Hi Tamar Everyclick isn’t exactly a program that turns clicks into donations - it's a search engine that raises money for good causes without users having to spend a penny [disclosure: I’m its CEO]. All you have to do is select the charity you want to help and search the Internet. Everyclick gives 50% of its gross revenue to charity each month – with each charity receiving a proportion of the funds equivalent to their level of supporters using Everyclick. Users who don’t select a specific charity benefit all charities on a pro rata basis. So far we have raised over £300,000 for more than 170,000 causes raging from large global NGOs such as Save the Children through to small, local charities. Take a look. Polly

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