Google AdWords Negative Keyword Tool Relocated

Oct 30, 2007 • 9:35 am | comments (2) by twitter | Filed Under Google AdWords

Numerous reports indicate that Google AdWords has removed the negative keyword tool. Here's a screenshot of forum members' findings showing how the negative keyword tool is missing from the drop down field above all the keywords.

Negative Keyword Tool is Gone!

But actually, the negative keyword tool still exists. It has been reassigned to individual keywords as forum member fluxposure points out. This screenshot shows that you can expand the keyword itself and add a negative keyword on the selected keyword.

Negative Keyword Tool Relocated

Do you think that relocating the negative keyword tool is an inconvenience or do you find it easier?

Forum discussion continues at DigitalPoint Forums.

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01/28/2008 10:36 am

The negative keyword isn't in the word when you expand it anymore either. Meaning that until get search query report which will highlight possible negative campaigns will be over spending on wasteful words!


02/11/2008 09:03 pm

I'm sure Google makes it as hard to find as possible - the more clicks they recieve the better, yet by having the tool (albiet hiddne), it makes it look as though they are making a conscious effort to help advertisers.

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