MSN adCenter Adds Editorial Status, Campaign Management & Reporting Features

Oct 30, 2007 • 9:15 am | comments (0) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Microsoft adCenter announced that it has new features for campaign management, including immediate editorial feedback on ads and keywords, a daily budget for campaigns, campaign importing tools that are compatible with AdWords Editor, and reporting access, among other nice features.

This is great, and it's certainly a step in the right direction. Forum members feel that adCenter still needs some of the fundamentals for improvement, however:

They seem to miss some basics I would really like to see such at totals for cost, clicks, impressions ctr etc. on campaign and ad group level pages.

What do you think about the adCenter changes? Forum discussion continues at WebmasterWorld.

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