Link Building is Getting More Difficult, but Why?

Sep 20, 2007 • 9:20 am | comments (2) by twitter | Filed Under Link Building Tips & SEO

WebmasterWorld members wonder why link building has become more difficult. Years ago, it would be easy to ask a webmaster to create a link on his/her site to point to your site. But now, everyone is requiring reciprocity or they don't respond at all. Why is this happening?

Link building has become a lot more mainstream as people understood that value that search engines place on links. Matt Probert makes a good argument:

Its the same old story that accompanies all SEO. We link to sites because the link may benefit our readers. That is the only reason. With so many sites linking to so many other unrelated sites the benefit to the user is minimal, its just a game of SEO forgetting that readers are the target, and while SEO tricks and manipulation may encourage larger quantities of initial visits, they wont attract back quality users.

That's what other people echo. Link building is so mainstream that it's being abused nowadays. Link building may not be relevant to the sites that you request links from. And people are not providing the correct information regarding link exchanges.

There's a lot of great information in this post as to why link exchanging just doesn't go as it used to anymore. We'll miss the good ole days.

Forum discussion continues at WebmasterWorld.

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09/21/2007 05:00 am

Oh gads, links are being abused! Call the ACLU!


09/27/2007 11:54 am

link problems... hum? could it be that people learned about the no follow rule, or that they dump your link on a back page that is filled with links like some cheap directory. Or maybe all these cheap auto link systems has degraded the effectivness or strength Google once gave links.... their is a lot of reason why link building and getting links has become so difficult.

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