YouTube Initiates Monetization Strategy With Transparent Video 'Overlays' by Greg Sterling sums it all up well. Google has started to try to monetize YouTube with video overlay ads that are a bit transparent. Here is a screen capture from Greg:
How does it work exactly? Greg explains that also:
- 15 seconds into the video, an overlay ad appears on the bottom 20 percent of a video
- The overlay animates for up to 10 seconds and is 80 percent transparent
- The overlay then closes automatically
- A user can replay ad by clicking button
Reaction towards this?
It is a sit back and watch type of attitude on this Google / YouTube monetization strategy.