On-Page vs. Off-Page Search Engine Optimization

Aug 1, 2007 • 9:33 am | comments (5) by twitter | Filed Under SEO - Search Engine Optimization

What is the difference between on-site and off-site SEO? This is the question asked on a Cre8asite Forums thread. While this is a somewhat beginner topic, it's a good question and helpful to review.

On-site SEO, as many say, are focusing on the on-page elements. For example:

  • Unique title tags
  • H1s/headlines
  • Copywriting
  • Adding descriptions to images
  • Crawlable links
  • Internal navigation

And off-site SEO, focuses on things beyond your website, such as:

  • Press releases
  • Link building
  • Advertising
  • Social media

Ammon Johns has a pretty good summary of how they should be distinguished:

It is important to remember that off-page factors begin while still on the same site, such as the navigational links to the optimised page, the link-text used in the site, and even the URL (which reflects site structure).

Thus, off-site factors and on-site factors are separate but somewhat tied to each other.

Forum discussion continues at Cre8asite Forums.

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06/16/2011 11:57 am

I like your post. Off page optimization use Article submission Blog submission etc for creating backlinks.


04/10/2012 12:30 pm

On-page and Off-page SEO are like partners. Although they have different definitions but this two SEO is very effective if you use them accordingly in the same time. They both help to promote your website easily and provides a good traffic in any search engines.


05/01/2012 12:07 pm

yes it is more important to optimize site onpage and off page. off page optimization is still beneficial even if you don't have strong onpage optimization since on page optimization is a quite difficult compare to off page but still these two were very useful though.  


05/20/2012 06:39 am

When we in the industry refer to "off page," we're talking about items external to your site: link generation programs, social media efforts, and buying links. "On page" refers to things like copy on your Web site, SEO-friendly Web site design, SEO-friendly code, title tags, meta descriptions, meta keywords and internal linking.

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05/31/2012 04:19 am

On page SEO means the activities which you do on you site pages and off page SEO means the activities means the activities which you do as external factors.

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