On-Page vs. Off-Page Search Engine Optimization

Aug 1, 2007 • 9:33 am | comments (6) by | Filed Under SEO - Search Engine Optimization

What is the difference between on-site and off-site SEO? This is the question asked on a Cre8asite Forums thread. While this is a somewhat beginner topic, it's a good question and helpful to review.

On-site SEO, as many say, are focusing on the on-page elements. For example:

  • Unique title tags
  • H1s/headlines
  • Copywriting
  • Adding descriptions to images
  • Crawlable links
  • Internal navigation

And off-site SEO, focuses on things beyond your website, such as:

  • Press releases
  • Link building
  • Advertising
  • Social media

Ammon Johns has a pretty good summary of how they should be distinguished:

It is important to remember that off-page factors begin while still on the same site, such as the navigational links to the optimised page, the link-text used in the site, and even the URL (which reflects site structure).

Thus, off-site factors and on-site factors are separate but somewhat tied to each other.

Forum discussion continues at Cre8asite Forums.

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