On-Page vs. Off-Page Search Engine Optimization

Aug 1, 2007 - 9:33 am 6 by

What is the difference between on-site and off-site SEO? This is the question asked on a Cre8asite Forums thread. While this is a somewhat beginner topic, it's a good question and helpful to review.

On-site SEO, as many say, are focusing on the on-page elements. For example:

  • Unique title tags
  • H1s/headlines
  • Copywriting
  • Adding descriptions to images
  • Crawlable links
  • Internal navigation

And off-site SEO, focuses on things beyond your website, such as:

  • Press releases
  • Link building
  • Advertising
  • Social media

Ammon Johns has a pretty good summary of how they should be distinguished:

It is important to remember that off-page factors begin while still on the same site, such as the navigational links to the optimised page, the link-text used in the site, and even the URL (which reflects site structure).

Thus, off-site factors and on-site factors are separate but somewhat tied to each other.

Forum discussion continues at Cre8asite Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

EU Fines Google $3.5 Billion; Must Divest Part Of Ad-Tech Business

Sep 5, 2025 - 11:59 am
Search Forum Recap

Daily Search Forum Recap: September 5, 2025

Sep 5, 2025 - 10:00 am
Search Engine Roundtable Vlog

Search News Buzz Video Recap: Monopoly Google Won’t Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers

Sep 5, 2025 - 8:01 am
Apple Intelligence

Apple Intelligence & Siri Revamp In 2026: World Knowledge Answers

Sep 5, 2025 - 7:51 am
Google Ads

Google Ads Will No Longer Restrict Mature Cosmetic Procedures

Sep 5, 2025 - 7:41 am
Google Ads

Google Ads API Releases Monthly In 2026

Sep 5, 2025 - 7:31 am
 
Previous Story: Google AdSense Now Supports Bulgarian and Serbian Languages