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July 24, 2007

First Google Video Ad Metrics

Google has begun allowing advertisers to test video ads within their campaigns.

We have yet to see any solid numbers on impressions, clicks, conversions and so on until now.

A Search Engine Watch Forums thread has some early numbers from one advertiser who is testing out the new video ads. Here are his early numbers for the time period of July 16 - July 22:

  • Impressions: 3,114
  • Play Rate: 1.41%
  • CTR: 0.09%
  • Ave. Position: 1.2
  • Clicks: 3
  • Ave. CPC: $0.74
So of the 3,114 videos watched, a user clicked on the video ad within the normal video 1.41% of the time. In short, he received 43 plays and only 3 clicks on his video ad, which translates into a 0.09% click through rate.

Keep in mind that these are very early numbers.

Forum discussion at Search Engine Watch Forums.



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posted rustybrick in Google AdWords at July 24, 2007 7:32 AM Comments (1)

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Comments

They may be preliminary numbers but it leaves me wondering if I was correct. In our business we want to make money - while videos draw people they also distract people. So having ads in the videos may be a waste.

 

Posted by Omadsense at July 25, 2007 08:27

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