No Clicking on Your Google AdSense PPA (Referral) Ads, Says Google

Jul 3, 2007 • 8:18 am | comments (6) by twitter Google+ | Filed Under Google AdSense

Google recently launched a version 2.0 of their referrals program, also know as pay for action ads.

AdSenseAdvisor posted at a WebmasterWorld thread to clarify what Google publishers can and cannot do with these ads.

Yes, you can encourage people to click and view those ads. This is unlike Google AdSense's contextual product and only applies to the referrals (PPA) product.

But, you as the publisher of the site, cannot click on your own ads. You can't click on the contextual ads and you can't click on the referral ads.

Publishers aren't allowed to click on their own live PPA ads, including both referrals 1.0 and 2.0, for any reason.

Unlike PPC ads, you are allowed to actively promote your referrals, but like PPC ads, clicking your own PPA ads or creating your own conversions is prohibited.

Forum discussion at WebmasterWorld.

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Bill Hart

07/03/2007 01:44 pm

Kind of weird that you can't click on your own PPA ads, but I don't click on any of my own AdSense ads anyway, so it's not going to be a big deal for me.

Bill Hartzer

07/03/2007 01:45 pm

It's kind of weird that you can't click on your own PPA ads, but since I don't click on my own AdSense ads anyway it's really not a big deal.

Michael VanDeMar

07/04/2007 04:51 am

Actually, if it doesn't cost anyone anything, why would they even care?


07/06/2007 02:56 pm

Yes, it's odd they don't allow publishers to click on their on ads. Anyway, I've written some guide about Google referral here:


09/24/2007 12:56 pm

i click on my own google ads all the time, who cares, google has no way of finding out

No Name

03/31/2008 02:33 pm

Its a new product launch, hope they make changes soon

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